In a nutshell, a manufacturing marketing company leverages online marketing strategies to help clients remain competitive at home and abroad. A manufacturing marketing company usually sits down with manufacturers to assess online marketing obstacles and potential opportunities for growth.
Common tools used by a professional manufacturing marketing company might include:
• Website redesign for better search engine visibility
• Website content writing for better search engine visibility
• Website keyword research for better search engine visibility
• Website content writing for better conversion rates
• Corporate blog creation to improve web traffic
• Social media creation to improve web presence
Manufacturers may not feel their products or services are “hip” enough to warrant much of an online “buzz,” but to the contrary, many a manufacturing marketing company has discovered that there are people searching for literally everything online – and often the most under-represented industries are indicative of lost opportunities more than waning interest. For example, after a little market research, one company was amazed to discover there are approximately 19,000 monthly Google searches for “hydraulic presses” – a topic they imagined wouldn’t hold anyone’s interest. Are you missing opportunities for your manufacturing business? Ask our manufacturing marketing company for a free quote on our services.
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