Have you ever heard the saying, “Content is king”…? This idea is especially important for manufacturers who want to get their products and services out to the public. Perhaps you also want to target other businesses to expand and reach out to new clients as well. Manufacturing marketing companies focus on web design to create a big online impact, but they also rely heavily upon custom content to drive a company’s growth over time. Research indicates that 90 percent of all consumers come to the web to look up products or services. We also know that most people come to the web without a particular company in mind, which is why it’s so vital that YOU be the leading voice with all the answers to their questions in your given industry!
So how can you start marketing content in a way that is meaningful? First, you want to focus on several goals:
Drive prospect behavior (to increase sales and interaction)
Provide essential information (to gain credibility, visibility)
Expand to new markets (to increase your number of prospects)
Target most frequent buyers (to improve your sales conversions).
Then, based on these objectives, there are several questions manufacturing marketing companies may ask you to begin devising a content marketing strategy…
Drive Behavior:
• What action do you want prospects to take?
• How will you encourage them to purchase?
• How will you measure their behavior?
• What sort of feeling or experience do you want them to have with your brand?
Provide Information:
• What industry information are buyers Googling?
• What do buyers really need to know?
• What information will benefit buyers?
• What media avenues do you want to pursue?
New Markets:
• Where are your core buyers?
• What markets are hot for your products or services right now?
• Where do future markets lie?
• What keywords can tailor your content to these objectives?
Targeting:
• What motivates buyers?
• How do prospects view the products or services?
Content provided by manufacturing marketing companies will help your manufacturing business succeed. Choose Agamutz for all your needs.